Minky, Alfresia, Vitinni and Fire Mountain are the key collective for all your home and garden needs with an emphasis on design and quality. Our ranges span everything from reliable essentials to innovative designs. 

Our products transcend trends. 

Our family-owned parent company, Minky Homecare, was established in the UK in 1941, and are world leaders in laundry hardware and textile manufacture. Based in Greater Manchester. Minky is the UK's number one brand in the laundry market, with Minky ironing boards and covers found in over 70% of UK homes. We are the proud holders of both the Royal Warrant, granted as a supplier of premium quality products to the Royal Household, and the Princes Warrant, awarded for product excellence and a commitment to the environment.

Following the success of Minky, we created sister brands which have grown over time to encapsulate all your home and garden needs. 

Fire Mountain 

Transform your outdoor cooking experience with Fire Mountain barbecues, pizza ovens and outdoor heaters.

We have been creating and sourcing our unique range of products for our customers for over 10 years and aim to continue to help develop the world of barbecuing and outdoor living, every day. All of our Fire Mountain products provide proven functionality and practicality to aid those with a flair for outdoor living by giving them the ideal products for outdoor living. 

We taking time to research, test and source the highest grade of quality, gas and charcoal barbecues, fire pits and patio heaters. 


Vitinni, our specialised kitchen electricals brand, Vitinni is designed to level up your home cooking, at affordable prices. Whether you're a seasoned chef or total novice, Vitinni has a product for everyone. 

Browse everything from kettles and coffee machines to pressure cookers. Save on time, money and energy with our Air Fryer range, cooking all styles of quality food to restaurant quality in half the time.

Our Te Verde range blends looks and practicality with the stylish mint green casing, or keep it traditional with the Absolute White range. 

With carefully crafted high-quality products, you are guaranteed results every time.


Created with outdoor living in mind, our products are designed in a range of styles to merge seamlessly with your existing garden furniture. With emphasis on quality materials, we offer a mixture of traditional and contemporary styles in a range of neutral and colourful prints. 

Offering a variety of products to suit your garden, patio or balcony, we believe any outdoor space can become an extension of your home; elevating your garden’s potential whatever the weather.

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